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SONAIS was established in 2019, by Sona Hovsepyan, a fashion designer from Armenia, starting with handcrafted bags, over time, the brand naturally evolved into clothing, with its first collections emerging in 2023, following the founder’s graduation in 2024. Each step has been a process of growth, driven by a passion for design and storytelling.
The collection “Siesta” exemplifies this vision, drawing inspiration from Spain’s tradition of afternoon rest while contrasting it with Armenia’s enduring struggles for freedom and resilience. Light, sheer dresses symbolize tranquility and reflection, while voluminous puffer skirts and vests embody strength and endurance. Influenced by Gaudí’s organic architecture, the collection reflects freedom of expression, flowing creativity, and the dialogue between calm and resistance.
Through its work, SONAIS seeks to bridge cultures, embody resilience, and give form to the power of individual voice.
Instagram : @sonais.yvn
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