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JAOKA JAOKHA is a London-based designer. Rooted in storytelling, her philosophy is an intimate, emotional journey revolves around a sentimental approach that celebrates femininity, cultural identity, and the connection between human emotion and skin. Drawing from her Thai heritage and evolving perspective in London, her work is a tapestry of emotions, weaving craftsmanship, cultural narratives, and contemporary subversion.
Alongside, Jaokha is a tattoo artist. Tattoos, for her, are vessels of memory and emotion. Through tattooing, she exchanges thoughts with clients, seeing its meaning as a shared ritual of storytelling. This practice inspires her to integrate tattoo techniques into garments, imbuing them with narrative power and sentimental value.
Her collections fuse artisanal, one-of-a-kind pieces with ready-to-wear, often incorporating unconventional materials echoing the intimacy of skin. Fostering a deeper emotional connection between the wearer and the garment. Her work is a medium of expression and a tribute to the complexity of human emotions and cultural narratives where garments are not just worn, but deeply felt.
Instagram : @jaokajaokha
Website : www.jaokajaokha.com
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